- Purpose
This policy outlines the principles and practices used by FASHISTA RISE PRIVATE LIMITED to price products sold on our e-commerce platform.
It ensures pricing is fair, competitive, and aligned with market standards while maintaining profitability and customer satisfaction. - Scope
This policy applies to all products listed for sale on our website (https://fashmall.in/), including first-party and third-party/vendor-supplied products. - Pricing Objectives
- Ensure competitive and fair pricing.
- Maintain sustainable profit margins.
- Reflect the value offered to customers.
- Comply with legal and regulatory requirements.
- Enable flexibility for promotions and market changes.
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Pricing Strategy
4.1 Cost-Based Pricing
Prices are set based on:- Product cost (COGS)
- Operating expenses
- Desired profit margin
Formula:
Price = Cost + Markup
4.2 Market-Based Pricing
Pricing may be influenced by:- Competitor pricing
- Market demand and supply
- Industry trends
4.3 Dynamic Pricing
We may use automated tools or algorithms to adjust pricing in real time based on:- Competitor prices
- Inventory levels
- Customer demand
- Time-sensitive promotions
4.4 Psychological Pricing
Prices may end in .99 or .95 (e.g., $19.99) to enhance perceived value. -
Promotions & Discounts
- Promotional prices may be applied temporarily.
- Discounts must have clear start/end dates and be transparently displayed.
- Crossed-out or comparison prices must reflect genuine former prices.
- Third-Party Seller Pricing (if applicable)
- Sellers must adhere to platform pricing guidelines.
- Price gouging, misleading discounts, or fake reference pricing is prohibited.
- The platform reserves the right to suspend listings with non-compliant pricing.
- Policy Review & Updates
This policy shall be reviewed annually or as required by changes in business strategy or regulations.
All updates will be communicated to relevant stakeholders and sellers.